Your Growth Partner for E-Commerce and D2C Brands.
- End-to-end marketplace operations
- Performance marketing that compounds into organic rank
- Creative, warehousing and order fulfilment under the same roof
Trusted by 30+ Growing Brands
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MARKETPLACE STRATEGY -
PERFORMANCE ADS
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CREATIVE STUDIO
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WAREHOUSING & FULFILMENT
From Freelance Desk to Full-Service Agency.
How We
Started
Backbone began in 2020 as a one-person freelance operation managing Amazon accounts for a handful of sellers. Vineeth had already spent five years inside marketplace sale events, and brands kept asking for the same thing: not advice, but someone to own the account. The first office in Bengaluru opened with five clients.
Meet The Team Meet The Team
Where We're
Headed
Today Backbone runs 30+ brands across 10+ marketplaces in India, the US and the UAE, with a 20+ member team, an in-house creative studio and AI-powered workflows that automate reconciliation, listings and reporting across every account. Those workflows are becoming Backbone Digital, a SaaS clone of the agency. The goal: become the operating system for marketplace growth in India.
Our Services Our Services
SINCE 2020
We Build Growth Systems,
Not Just Listings
Founder-led and operator-driven, we combine strategy, execution and creative in one team, so your brand grows on every channel, not just one marketplace.
Founder-led, operator-driven team
AI-powered, automated workflows
In-house creative and 3D production
Marketplace performance marketing
Real Numbers From Real Accounts.
Marketplaces Managed
The People Behind Backbone
TEAM
MEMBERS
Vineeth Ayyappan
Founder & CEO
Anju Nair
Co-Founder & Head of Ads
Mohd Waseem Ansari
Head of Operations
Arun Das
Head of Sales
From Audit to Scale in Four Steps
Audit &
Strategy
We audit your listings, ads, margins and competition, then write a 90-day growth plan with targets you can hold us to.
Onboarding &
Setup
Accounts, compliance, catalog and inventory configured right the first time, on every marketplace you sell on.
Execution &
Ads
Ads, creative and daily account management run by operators, with a weekly review and a monthly P&L.
Scale &
Optimise
Continuous testing, new marketplaces and new categories, so growth stays profitable as it gets bigger.
What Brands Say
After Working With Us
REVIEWED ON
Strong ownership, steady growth
Backbone has strengthened our India e-commerce business, driving steady growth for AOC and Philips monitors and successfully restarting our presence on Amazon and Flipkart with strong ownership and a data-driven approach.
Carol Anne Dias
Deputy Sales Director, Middle East, Africa & India (AOC / Philips Monitors)
A true extension of our team
Backbone played a key role in building a strong foundation for Lenyes in India, with structured onboarding and clear execution from day one. Their deep understanding of the electronics category makes them feel like a true extension of our team.
Hidayat Kazi
Director, Westerncom (Lenyes India)