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Backbone Consultancy

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BackBoneindia
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Electronics & PC Accessories

Monitors, peripherals and accessories for global brands entering India, from brand registry to ads at scale. Electronics is one of the most competitive, policy-heavy categories on Indian marketplaces, and it is where we have done most of our work.

We helped build a strong foundation for Lenyes in India, with structured onboarding and clear execution from day one.

How We Help

One team runs onboarding, account management, marketplace ads and creative for the category, measured on contribution margin.

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Account Management
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Performance Marketing

What You Get

Weekly reviews, a monthly SKU-level P&L and a clear plan for the next 90 days.